| Unique ID issued by UMIN | UMIN000062894 |
|---|---|
| Receipt number | R000071977 |
| Scientific Title | Optimal Marketing Communication for Foods with Function Claims: A Survey of Purchase Intentions for Functional Wagashi Supporting Gut Health |
| Date of disclosure of the study information | 2026/10/01 |
| Last modified on | 2026/09/10 15:11:08 |
Optimal Marketing Communication for Foods with Function Claims: A Survey of Purchase Intentions for Functional Wagashi Supporting Gut Health
A Study of How Information About Functional Wagashi Supporting Gut Health Affects Consumers Purchase Intentions
Optimal Marketing Communication for Foods with Function Claims: A Survey of Purchase Intentions for Functional Wagashi Supporting Gut Health
A Study of How Information About Functional Wagashi Supporting Gut Health Affects Consumers Purchase Intentions
| Japan |
Improvement of the Gastrointestinal Microbiome
| Adult |
Others
NO
Chokatsu-an, a gut-health bean paste jointly developed by Hashimoto Food Industry Co., Ltd. and Fujita Health University, will be evaluated to investigate how functional foods influence consumers purchase intentions and to identify the most effective marketing communication strategies. Participants will undergo assessment of changes in their gut microbiota, taste the product, and complete a questionnaire regarding their purchase intentions.
Efficacy
Effect of functional-information presentation on purchase intention for functional wagashi, assessed by questionnaire.
Evaluation of texture and taste of functional wagashi and changes in the gut environment (fecal gut microbiota) associated with consumption.
Interventional
Parallel
Non-randomized
Single blind -participants are blinded
No treatment
NO
NO
Institution is not considered as adjustment factor.
NO
No need to know
3
Educational,Counseling,Training
| Food |
functional wagashi
normal wagashi
none
| 18 | years-old | <= |
| Not applicable |
Male and Female
Individuals who receive written and oral explanations of the study, provide written informed consent, and voluntarily agree to participate in gut-health assessment, product tasting, and the questionnaire.
If a research participant requests withdrawal of consent or refuses further participation, their participation in the study will be discontinued at that time.
60
| 1st name | Kazuko |
| Middle name | |
| Last name | Deno |
Osaka International University
Department of Business Administration
570-8555
6-21-57 Fujita-cho, Moriguchi-shi, Osaka
06-6902-0791
k-deno@oiu.jp
| 1st name | Kazuko |
| Middle name | |
| Last name | Deno |
Osaka International University
Department of Business Administration
570-8555
6-21-57 Fujita-cho, Moriguchi-shi, Osaka
06-6902-0791
k-deno@oiu.jp
Osaka International University
Ibaraki city
Local Government
Osaka International University
6-21-57 Fujita-cho, Moriguchi, Osaka, Japan
06-6902-0791
k-deno@oiu.jp
NO
| 2026 | Year | 10 | Month | 01 | Day |
Unpublished
60
No longer recruiting
| 2022 | Year | 10 | Month | 03 | Day |
| 2023 | Year | 10 | Month | 03 | Day |
| 2023 | Year | 11 | Month | 12 | Day |
| 2026 | Year | 12 | Month | 31 | Day |
| 2026 | Year | 09 | Month | 12 | Day |
| 2026 | Year | 09 | Month | 10 | Day |
Value
https://center6.umin.ac.jp/cgi-open-bin/ctr_e/ctr_view.cgi?recptno=R000071977