| Unique ID issued by UMIN | UMIN000059814 |
|---|---|
| Receipt number | R000068397 |
| Scientific Title | Online Experiment on the Mood-Refreshing Effects of Beverages |
| Date of disclosure of the study information | 2025/11/25 |
| Last modified on | 2025/11/20 16:49:20 |
Online Experiment on the Mood-Refreshing Effects of Beverages
Online Experiment on the Mood-Refreshing Effects of Beverages
Online Experiment on the Mood-Refreshing Effects of Beverages
Online Experiment on the Mood-Refreshing Effects of Beverages
| Japan |
Healthy males
| Adult |
Others
NO
This experiment aims to obtain fundamental insights that can be applied to the development of new beverages. Healthy adult males will be recruited, and they will be asked to perform a task designed to induce stress. A short break for mood refreshment will be provided during the preparation phase of the task. During this break, participants will consume a designated beverage. Two beverage conditions will be prepared: one containing alcohol and one without alcohol. The assignment of beverage type will be determined randomly. By using this procedure, we aim to clarify whether alcohol acts as a positive means of mood refreshment under stress, or conversely, whether it has adverse effects. The findings will contribute to exploring new added value for future beverage development.
Efficacy
Psychological Scales (Subjective Stress, State Anxiety, Cognitive Emotion Regulation Strategies)
Before experiments, 5 minutes before the task instructions; 5 minutes before the speech preparation; Immediately after the speech preparation; 5 minutes before the mood-change task; Every 5 minutes after the mood-change task (4 measurements); 15 minutes before the debriefing
Heart Rate Measurement
5 minutes before the task instructions; 5 minutes before the speech preparation; Immediately after the speech preparation; 5 minutes before the mood-change task; Every 5 minutes after the mood-change task (4 measurements); 15 minutes before the debriefing
Upload status of the speech-preparation memo
Completion level of the speech preparation
Subjective intoxication and taste evaluation after beer consumption
Mood-change behaviors
Mindfulness assessment
After the mood-change task
Interventional
Parallel
Non-randomized
Single blind -participants are blinded
No treatment
2
Treatment
| Food |
Beer Consumption Group:
Participants will consume two bottles of beer in total, drinking one bottle every 15 minutes.
To ensure that they remain present and in front of the screen, they will be instructed to click a Zoom reaction button every 10 minutes.
Control Group:
Participants will remain seated at rest.
To ensure that they remain present and in front of the screen, they will be instructed to click a Zoom reaction button every 10 minutes.
| 20 | years-old | <= |
| 60 | years-old | > |
Male
Participants who indicate their willingness to participate and provide informed consent after understanding the study explanation will be included in the research.
In this study, participants will be recruited from the NTT Com Research Monitor, a panel managed by NTT Com Online Marketing Solutions. The NTT Com Research Monitor consists of approximately 8 million registered individuals ranging in age from their teens to their seventies. This service regularly conducts web-based surveys and interviews to collect opinions on systems, policies, and other topics. All registered members have agreed to the terms and conditions regarding information provision, including the handling of personal data, through NTT Com Research.
For this study, individuals registered with this service will serve as the target population.
Habitually consumes Asahi Super Dry beer at least once per month, without experiencing immediate discomfort or adverse health effects from consumption.
Non-smoker.
Does not exhibit alcohol flushing reactions.
Able to comfortably consume two 350 mL cans of 5% alcohol Asahi Super Dry beer within approximately 30 minutes (one can every ~15 minutes).
Able to store the study beverage (two 350 mL cans of Asahi Super Dry) in a refrigerator until the study session.
Able to participate in the study alone via Zoom from home on the day of the session.
Has a stable internet connection and can operate Zoom.
Able to measure heart rate using a smartphone app or, if not possible, a wearable device such as an Apple Watch, and provide real-time heart rate measurements.
Individuals who may experience adverse health effects from alcohol consumption.
Individuals who have been advised by a physician to limit alcohol intake, or who need to avoid alcohol due to medical conditions or medication use.
Individuals whose alcohol consumption habits exceed the cutoff score on the pre-screening questionnaire (AUDIT score >= 8, calculated from responses to questions 15-24).
Individuals who exhibit alcohol flushing reactions.
Current smokers.
Individuals for whom study conditions or environment cannot be adequately met (e.g., unstable internet connection, high levels of background noise, difficulty sitting for extended periods, inability to follow study instructions.)
90
| 1st name | Mina |
| Middle name | |
| Last name | Takase |
NTT DATA INSTITUTE OF MANAGEMENT CONSULTING,Inc.
Neuro-Cognitive Innovation Unit
1020093
JA Kyosai Bldg, 10th Fl., 7-9, Hirakawacho 2-chome, Chuyoda-ku Tokyo 102-0093, Japan
08013666354
takasemi@nttdata-strategy.com
| 1st name | Mina |
| Middle name | |
| Last name | Takase |
NTT DATA INSTITUTE OF MANAGEMENT CONSULTING,Inc.
Neuro-Cognitive Innovation Unit
1020093
JA Kyosai Bldg, 10th Fl., 7-9, Hirakawacho 2-chome, Chuyoda-ku Tokyo 102-0093, Japan
08013666354
takasemi@nttdata-strategy.com
NTT DATA INSTITUTE OF MANAGEMENT CONSULTING,Inc.
Asahi Quality and Innovations .Inc
Other
NTT DATA INSTITUTE OF MANAGEMENT CONSULTING,Inc.
JA Kyosai Bldg, 10th Fl., 7-9, Hirakawacho 2-chome, Chuyoda-ku Tokyo 102-0093, Japan
08013666354
takasemi@nttdata-strategy.com
NO
| 2025 | Year | 11 | Month | 25 | Day |
Unpublished
Preinitiation
| 2025 | Year | 11 | Month | 04 | Day |
| 2025 | Year | 11 | Month | 13 | Day |
| 2025 | Year | 11 | Month | 29 | Day |
| 2025 | Year | 12 | Month | 19 | Day |
| 2025 | Year | 11 | Month | 18 | Day |
| 2025 | Year | 11 | Month | 20 | Day |
Value
https://center6.umin.ac.jp/cgi-open-bin/ctr_e/ctr_view.cgi?recptno=R000068397